MANAGER HYDRATION COFFEE & TEA SHOPPER & CUSTOMER CONTENT - LATAM

Location(s).
Brazil City/Cities.
Rio de Janeiro Travel Required.
Relocation Provided.
Job Posting End Date.
November Shift.
Job Description Summary.
Why being part of Coca Cola Latin America? We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America.
People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature.
We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
What You’ll Do for Us LATAM Content Manager will focus primarily on developing thecreative plan for different AH brands • Collaborating with E2E & Brand Leads to defineopportunities for disruptive creative narratives, andtogether building a plan to translate those opportunities into actions.
• Drive integration between shopper & content creative thinking to deliver a seamless brand experience • Defining the content plan and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media) • Aligning key stakeholders to IMX (Integrated Marketing Experience) strategy; leading agency relationships and identifying innovative ways to measure the effectiveness of brand campaigns.
• Crafting the storytelling of the campaigns, ensuring consistency through various forms of content amplified atmultiple connection points • Developing exciting Core Creative Ideas for Regional Brands (as Lead) and local brands • Leading execution plans to craft expressions of the CoreCreative Idea, that are in consistence with the Brand Essence and Architecture • Relentlessly challenging for more innovative brandexperiences • Working with Human Insights Team to translate the killerinsights into most powerful content & activation expressions Classified - Confidential Qualifications and Requirements • Communication and creative experience (+5 years) • Great consumer understanding and cultural trends • Experience on shopper, content & production creative development • Ability to decode IMX strategy and execution plans • Experience working with cross-functional teams • Agency Creative or Planning Experience is a plus • Communication Focus • Role will require frequent communication with Creative Strategy, Category Lead; E2E Lea & IMX Sub-function Leads; Frontline • Must be comfortable pushing for innovative approaches to communications development and building buy-in across key internal and external stakeholders Primary Location.
• Flexible within Latin America countries.
Budget Relocation not approved for this role.
What We Can Do for You • Iconic & Innovative Brands.
Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more! • Expansive & Diverse Customers.
We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants • Purpose Driven.
Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
• Global Connections.
Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
• Community of Belonging.
We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
Skills.
Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management Our Purpose and Growth Culture.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day.
Innovation has been at the heart of our story since .
It goes beyond new flavors and brands.
Learn more about our system and how we’re making an impact.
We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
This includes supporting the financial and personal well-being of our employees.
Learn more about our benefits.
We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.
Learn how we provide support and clarity on defining your own career so you can thrive.
We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company.
Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.