SR. PRODUCT MARKETING MANAGER, ALEXA MEXICO
Descripción de la oferta de empleo
As a Product Marketing Manager, you will be responsible for driving customer engagement, monetization, and retention for Alexa through strategic marketing, cross-functional collaboration, and data-driven optimization.
Key job responsibilities - Establish deep expertise in Alexa's various use cases and develop impactful marketing strategies to drive high-value customer actions, engagement, monetization, and retention.
- Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined, efficient processes for campaign delivery.
- Collaborate closely with the product team to create and execute exceptional customer journeys for Alexa use cases.
- Proactively identify and resolve any issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.
- Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
- Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.
BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches - Experience communicating results to senior leadership - Experience with customer segmentation, profiling, and targeting - Experience with A/B Testing or Multi-Variate Testing or both - Native Level Spanish proficiency PREFERRED QUALIFICATIONS - Experience using any of SQL or other analytical tools for conducting data analysis - Master's degree in marketing, advertising, business or equivalent
Detalles de la oferta
- Amazon
- 22/11/2024
- 20/02/2025
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