SENIOR MANAGER, VIS & PACKAGE DESIGN – LATAM OU

Location(s).
Mexico City/Cities.
Mexico Travel Required.
Relocation Provided.
Job Posting End Date.
October Shift.
Job Description Summary.
We are accelerating our momentum as the fastest growing consumer goods company in Latin America.
People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature.
We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
OU VIS and Packaging Design Senior Manager’s primary focus area will be.
Develop brand identity systems and packaging design for local or designated regional brands (where LATAM leads the project).
Support the development of global brands’ brand identity systems and pack design where needed; Develop design strategies which are relevant to consumers / shoppers, to drive accelerated transactions and consumer pull on analog and digital shelves; Think analytically and creatively about the role of a visual identity system and packaging to strengthen the power of iconic brands; Ensure visual identity systems contain clear directives, sufficient modularity and detailed guidelines to be seamlessly applied to any brand interaction; Propose authentic, proprietary and innovative pack design solutions that can differentiate and strengthen the brand on analog and digital shelves; Partner with other company stakeholders to drive thinking on how to apply visual identity systems on the consumer journey and shopper paths (both online and offline), creating consistency and iconic experiences; Write a design brief and lead the design direction with external agencies to develop distinctive VIS and packaging solutions, that are designed for maximum effectiveness across variants and SKUs.
Qualification & Requirements Significant Creative Development and Design Experience ( years) Direct experience with logo design, graphics, packaging, art direction and branding Preference for experience working in or partnering with design agencies Experience working on Content development is preferred Experience working in cross-functional and cross-geographical teams is preferred English is a must; Spanish or Portuguese required.
Work Focus Ability to lead brand VIS and packaging development Good understanding of the Brand XP Design and the role of VIS Expertise in working with different external partners (i.
.
creative agencies, graphic design agencies, packaging production companies, printing firms) Design thinking capability Ability to work in Agile cross-functional teams Communication Focus Role will require frequent communication with OU Brand XP Consistency Design Lead, OU IMX Lead, Global Design Lead, OU IMX Team, XP Design and VIS and Packaging leads in other OUs; Role will also interact frequently with external parties, particularly design agencies.
Broad expertise in VIS development Creative strategy Packaging design Consumer and shopper engagement Creative development Agile ways of working Agency management Styling and photography Creative Cloud apps (Illustrator & Photoshop) UX/UI What you will find working here.
Driven by Purpose.
A purpose-centric approach that empowers our people to protect or people, the environment and the communities we serve, while providing safe, quality products.
Iconic and Innovative Brands.
Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more! Global Connections.
Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world Belonging to a Community.
We are an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.
Skills.
Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis Our Purpose and Growth Culture.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day.
Innovation has been at the heart of our story since .
It goes beyond new flavors and brands.
Learn more about our system and how we’re making an impact.
We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
This includes supporting the financial and personal well-being of our employees.
Learn more about our benefits.
We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.
Learn how we provide support and clarity on defining your own career so you can thrive.
We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company.
Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.