SENIOR DIRECTOR, MEDICAL SERVICE MARKETING JOB DETAILS | OLYMPUS CORPORATION OF THE AMERICAS

Working Location.
MASSACHUSETTS, WESTBOROUGH; PENNSYLVANIA, CENTER VALLEY   Workplace Flexibility.
Hybrid   For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling.
​ ​ ​ Every day, we live by our philosophy, True to Life, by advancing medical technologies and elevating the standard of patient care so people everywhere can fulfill their desires, dreams, and lives.
​ Our five Core Values empower us to achieve Our Purpose.
Patient Focus, Integrity, Innovation, Impact and Empathy.
Learn more about Life at Olympus.
Job Description The Senior Director, Medical Service Marketing, will provide the strategic vision and leadership direction to the Service Marketing Team to achieve Medical Service Business Unit (MSBU) objectives.
This position owns the commercial responsibility for achieving the BU objectives from defining and enhancing go-to-market models for growth to ensuring that we are delivering the OEM Service brand promise and building on the value delivered to our customers.
Job Duties Deliver strategies and tactics that grow market share and achieve both revenue and profitability targets.
Build and enhance the customer segmentation process with relevant strategies and targeted value propositions.
Effectively manage the team of Marketing Managers; drive performance, employee engagement and cultivate a high performing group that is driven by innovation and takes initiative.
Establish performance metrics and KPIs to evaluate the effectiveness of the Marketing campaigns and commercialization plan initiatives.
Implement a data-driven approach to building and optimizing marketing strategy by working closely with Data Analytics & Finance and focusing  on metrics like ‘gross margin by contract category' and ‘equipment attach rate' to determine prioritization of messages and campaigns.
Act as lead steward for the Service brand; articulate the brand promise and value proposition in a meaningful and compelling way through development of an arsenal of collateral and case studies.
Develop and deliver expert-level customer presentations on the clinical and economic advantages of leveraging OEM Service; build relationships with customers in order to drive peer-to-peer messaging.
Develop and manage Annual Commercial Plan, Drive Service Contracts Portfolio pricing and margin calculator enhancements, thought leadership, advertising promotion, advisory boards, and events supporting brand strategies and goals.
Focus on creation of omnichannel digital campaigns (email, social, webinars, website) that target key audiences (clinical, supply chain, biomed, infection control) with specific content and calls to action.
Conduct continuous surveillance of the market and competitive landscape to assess and make recommendations for future product needs to help achieve business goals.
Define market research needs and work with Market Research team to design research studies that inform customer requirements and product development.
Define new market opportunities for the Digital Ecosystem software solutions and bolster current contract offerings with compelling business cases for expanding market share.
Own the Net Promoter Score (NPS) and Customer Satisfaction (CSAT) program using feedback and insights to create action around improving the customer experience with the Service brand.
Develop and lead training curriculum for Sales teams in coordination with Sales Training.
Collaborate with BU Marketing & Sales colleagues to regularly review the current state of the Service business for each BU, drive targeted campaigns and promotions and generate new revenue models and opportunities across BUs.
Identify and resolve emerging issues that may impact project, BU or Corporate objectives.
Recognize potential threats to success and elevate issues to senior management.
Propose solutions and resolve conflicts within cross functional teams when possible and make recommendations for process improvements.
Deliver Marketing & Commercial Plan progress at monthly business reviews and ExCom Meetings with Senior Leadership.
Build and maintain strong relationships with Global MSBU organization to harmonize and innovate business models ideas from other regions of the world.
Perform all other duties as assigned.
Job Qualifications Required.
Bachelor’s degree (BA/BS) required; a graduate degree (MS/MBA) is preferred.
Minimum of 10 years of experience in the Healthcare or Service industry required inclusive of the following.
Minimum of 5 years of experience in marketing.
Minimum of 3 years of experience in a people management role at a director level.
Strong strategic planning and business acumen.
Proven track record of leveraging Analytics, customers insights and feedback from the field teams to develop and execute commercialization activities that balance both revenue and profitability.
Comfortable with presenting to broad audiences internally and externally.
Effective communication, negotiation and coaching skills.
Superior interpersonal and leadership skills with the ability to manage cross-functional teams.
Strong achievement orientation with creative problem solving and innovative mindset to embrace new ideas and processes.
Positive attitude and highly collaborative with aptitude to drive results in a matrix organization and influence others who you do not have direct authority over.
Strong analytical skills and attention to detail required.
Strong multi-tasking capabilities.
Able to manage multiple complex projects with solid time management skills.
Proficient in Microsoft Office applications including Word Excel and PowerPoint.
Ability to travel domestically.
Must be able to travel internationally and domestically 25% of the time.
Why join Olympus?   We offer a holistic employee experience supporting personal and professional well-being through meaningful work, equitable offerings, and a connected culture.
Equitable Offerings you can count on.
Competitive salaries, annual bonus and 401(k)* with company match Comprehensive medical, dental, vision coverage effective on start date 24/7 Employee Assistance Program Free live and on-demand Wellbeing Programs Generous Paid Vacation and Sick Time Paid Parental Leave and Adoption Assistance* 12 Paid Holidays On-Site Child Daycare, Café, Fitness Center**   Connected Culture you can embrace.
Work-life integrated culture that supports an employee centric mindset Offers onsite, hybrid and field work environments Paid volunteering and charitable donation/match programs Employee Resource Groups Dedicated Training Resources and Learning & Development Programs Paid Educational Assistance   *US Only   **Center Valley, PA and Westborough, MA     Are you ready to be a part of our team?   Learn more about our benefit and incentives.
The anticipated base pay range for this full-time position working at this location is $ / year, plus potential for annual bonus (subject to plan eligibility and other requirements).
Olympus considers a variety of factors when determining actual compensation for this position including.
level of experience, working location, and relevant education and certifications.
At Olympus, we are committed to Our Purpose of making people’s lives healthier, safer and more fulfilling.
As a global medical technology company, we partner with healthcare professionals to provide best-in-class solutions and services for early detection, diagnosis and minimally invasive treatment, aiming to improve patient outcomes by elevating the standard of care in targeted disease states.
For more than 100 years, Olympus has pursued a goal of contributing to society by producing products designed with the purpose of delivering optimal outcomes for its customers around the world.
Headquartered in Tokyo, Japan, Olympus employs more than employees worldwide in nearly 40 countries and regions.
Olympus Corporation of the Americas, a wholly owned subsidiary of Olympus Corporation, is headquartered in Center Valley, Pennsylvania, USA, and employs more than employees throughout locations in North and South America.
For more information, visit www.
lympusamerica.
om.
You Belong at Olympus   We value a workforce that reflects a wide range of perspectives, backgrounds, and experiences.
We foster an environment where all employees feel valued, respected, and supported.
And we provide employees with equal access to opportunities for growth and development.
Applicants Requesting Accommodations.
Olympus is committed to the full inclusion of all qualified individuals.
As part of this commitment, Olympus will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.
If reasonable accommodation is needed, please contact .
If your disability impairs your ability to email, you may call our HR Compliance Manager at -Olympus ().
Let’s realize your potential, together.
It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.
Posting Notes.
|| United States (US) || Massachusetts (US-MA) || Westborough || Marketing