SCALED MARKETING CONTENT, SR. SPECIALIST

Job Description About the Role.
Zendesk is a service-first CRM company that builds powerful, customizable software designed to improve customer relationships.
At Zendesk we encourage growth, innovation and believe in giving back to the communities we call home.
Zendesk’s Scaled Marketing team is passionate about delivering high-impact marketing programs to our customers.
Our goal is to drive long-term revenue and engagement growth for Zendesk through innovative, personalized, and scalable marketing programs.
We are seeking a talented and creative content specialist to join our team.
In this role, you will focus on driving engagement and growth through effective copywriting and content creation, while supporting our overall marketing strategies.
You will collaborate with global cross-functional teams to implement marketing initiatives that enhance customer experiences and drive product adoption.
Key Responsibilities.
Develop engaging content for various stages of the customer lifecycle, including acquisition, onboarding, retention, and reactivation.
Collaborate with the marketing team to understand campaign objectives and ensure content aligns with the overall marketing strategy.
Conduct thorough research to understand target audiences and create content that caters to their needs and preferences.
Craft compelling email copy, blog posts, videos, and other marketing collateral that drive engagement and conversion.
Develop and maintain a content calendar to ensure timely production and publication of marketing materials.
Analyze the performance of content through metrics and feedback, making data-driven adjustments to improve effectiveness.
Stay updated on industry trends and best practices to continuously refine content strategies.
Work closely with designers and multimedia specialists to produce visually appealing and cohesive content.
Ensure all content is consistent with brand voice, style, and messaging guidelines.
Collaborate with cross-functional teams to align content efforts with broader business goals and initiatives.
Qualifications.
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
2-3 years of experience.
Proven experience in content creation, especially within integrated lifecycle marketing programs.
Exceptional writing, editing, and proofreading skills with a strong attention to detail.
Familiarity with content management systems (CMS) and marketing automation tools.
Ability to understand customer personas and create content and videos that resonate with different target audiences.
Strong analytical skills to track content performance and make data-driven optimizations.
Strong project management skills, including the ability to manage multiple projects simultaneously and meet deadlines.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Creative thinker with the ability to develop innovative content ideas that drive engagement.
Basic knowledge of design principles and proficiency in design tools such as Adobe Creative Suite or Canva is a plus.
Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).
Zendesk software was built to bring a sense of calm to the chaotic world of customer service.
Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience.
Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service.
Today we power billions of conversations with brands you know and love.
We advocate for digital first customer experiences—and we stick with it in our workplace.
Over employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.
Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.
We are an AA/EEO/Veterans/Disabled employer.
If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law.
If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to with your specific accommodation request.