PRODUCT MANAGER

Job Overview:
The Product Manager will be responsible for managing the full product lifecycle of white goods such as refrigerators, washing machines, and air conditioners, including market research, product definition, development, promotion, P&L managing. This position requires strong market insight, product planning abilities, and collaboration skills with R&D, sales, marketing, and other departments to ensure white goods maintain a competitive edge in a highly competitive market.

Main Responsibilities:
1.Market Research and Demand Analysis:
- Conduct in-depth research on market trends, competitor products, and consumer needs to develop product strategies and directions.
- Collect customer feedback and conduct data analysis to continuously improve existing products.

2.Product Definition and Development:
- Define product functions, specifications, and target markets based on market research findings.
- Work closely with the R&D team to drive the development of new products and ensure timely and quality product launches.
- Manage the entire product development process, including writing requirement documents, creating roadmaps, and managing iterations.

3.Product Launch and Promotion:
- Develop and execute product launch plans, coordinating with marketing, sales, and channel departments to ensure successful market entry.
- Collaborate with the marketing team to develop promotional and marketing strategies to boost brand and product visibility.

4.Product Lifecycle Management:
- Monitor product performance in the market, regularly analyze data, and optimize product strategies based on results.
- Be responsible for product pricing, channel management, and promotion planning.
- Coordinate with after-sales service and technical support teams to resolve product issues and improve user satisfaction.

5.Cross-Department Collaboration:
- Act as a project leader, coordinating with R&D, sales, supply chain, and manufacturing departments to ensure product projects run according to plan.
- Facilitate communication and collaboration with both internal and external partners to ensure smooth transitions from development to market launch.

Qualifications:
- Bachelor’s degree or higher in electronic engineering, marketing, business administration, or related fields, with preference for candidates with international product management experience.
- Over 5 years of experience in product management within the white goods industry, with experience in refrigerators, washing machines, or air conditioners preferred.
- Fluency in English, with the ability to work in an English-speaking environment.
- Familiarity with product development processes, project management, and cross-department collaboration.
- Strong market insight and data analysis skills, with the ability to write product requirement documents and market analysis reports.
- Excellent communication and coordination skills, with a team-oriented mindset and the ability to mobilize resources to ensure project success.
- Innovative thinking and strategic vision, with the ability to quickly capture market changes and adjust product strategies.
- Ability to handle work pressure and strong time management skills.

If you're looking for an exciting challenge and want to be part of a company that values innovation and collaboration, don't hesitate to apply if you meet the requirements! We look forward to meeting you and exploring how we can work together to create a better future for all.