MARKETING SALES ENABLEMENT SPECIALIST

Working At Bitso We are a diverse team that takes pride in understanding the perspectives of others.
We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.
To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.
Your Purpose  Marketing Sales Enablement Specialist at Bitso, you will be the bridge between Marketing and Business Development Representatives (BDRs) to drive demand and accelerate sales.
You will be responsible for creating automated processes within CRM systems to streamline lead management and ensure an efficient and effective sales process.
Also, we expect you to conduct competitive analysis, market trend analysis, and reporting.
Reports To Head of Revenue & Sales Who You Are  Experienced in generating and managing a lead pipeline, with a strong understanding of both marketing and sales functions.
Skilled in CRM systems, capable of building automation processes to support lead generation, tracking, and nurturing.
Preferable experience with Hubspot.
Data-driven and able to analyze lead performance metrics to identify areas of opportunity.
Previous experience in sales enablement, or similar roles, preferably in technology or payments companies.
Collaborative, with the ability to work closely with marketing, sales, and business development teams to align lead-generation efforts.
Organized and proactive, able to manage multiple initiatives while ensuring timely execution and follow-up.
What You Will Do  Collaborate with Marketing and sales to build and maintain a qualified lead pipeline, working together to identify, attract, and nurture prospects.
Design and implement CRM automation to streamline lead management, tracking, and follow-up, ensuring leads move smoothly through the sales funnel and the sales process is smooth Monitor and analyze lead generation metrics to identify trends, optimize lead sources, and report on lead quality and conversion rates.
Create and maintain sales materials, such as presentations, case studies, white papers, and sales scripts.
Ensure all sales materials are up-to-date and aligned with the company's messaging and market positioning.
Organize workshops, coaching sessions, and ongoing training to keep the sales team updated on best pitches, practices, and new tools.
Identify and analyze competitor strategies, market positioning, product offerings, and promotional tactics.
Regularly update insights to inform business strategies and identify opportunities for differentiation.
Research and monitor industry trends, customer behavior, and emerging technologies.
Generate reports on market shifts, customer needs, and growth areas to support strategic planning and product development.
Create and conduct engaging training sessions on new product releases, emphasizing features, benefits, and differentiators.
Use real-world examples and competitive comparisons to help the sales team communicate value effectively to clients.
Provide guidance to BDRs on using CRM tools and lead automation effectively, ensuring they have the resources and training to maximize lead conversion.
Support the sales team in strategic proposals and complex negotiations by providing insights and supporting materials.
Lead ABM strategies for the ideal ICP.
Research  in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria.
At Bitso, we value diversity and your unique strengths could be just what we're looking for.
If this role excites you but you don't match every point in the description, we still want to hear from you.
Who We Are With over 8 million users, Bitso is the leading cryptocurrency platform in Latin America.
We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion.
We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.
When we hire people for our team, we specifically test for the following traits in addition to our cultural values.
Mission-Driven.
We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges High Sense of Urgency.
We prioritize candidates who demonstrate a high sense of urgency and responsibility.
Exceptional Hard Skills.
We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.
Self-Management.
We look for individuals who can independently manage their work, career, and professional development.
Compensation & Benefits At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.
So for those willing to commit, adapt and pioneer the most important change of the century we offer.
Me Time program, including unlimited paid time off.
Remote-first work environment.
Employee Stock Option program.
Zero trading fees through our Bitso Alpha app.
Extended Family Leave Policy.
all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
Volunteering days.
Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.
Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive! These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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