MARKETING AND SHOPPER & CM MANAGER CAMEX

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.
For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.
We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than employees.
It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST.
We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
The Marketing and Shopper & CM Manager is responsible to develop and implement effective marketing strategies to build our brand, achieve sales and SOM objectives and increase consumer engagement.
He/She will also develop the POS Strategy and Picture of Success for Healthcare business in customers across different channels to drive consumption of the brand and category.
Your Tasks Create marketing plans to increase brand awareness Help develop and optimize marketing campaigns (product launching and promotion) Assist in developing effective media campaigns and choosing appropriate distribution channels Track budgets with an eye towards maximizing gains and reducing costs Ensure strong brand presence online/offline Review packaging and positioning of products and suggest improvements Update the pricing of products to align with the company’s long-term objectives Review packaging and positioning of products and suggest improvements Develop and implement channel strategies aligned with Brand Strategy.
Create Game Plans by Distribution Channel Build Annual Development Plans per customer (consumer trends, launches, promotional plans) Develop and Execute Key Initiatives by Distribution Channel Define Pricing Strategy by Distribution Channel Create Promotional Strategies to drive Sales Implement Executional Plans and guidelines for Primary and Secondary Exhibitions Perform periodical analysis of promotional/pricing activities to understand SO impact.
Manage Shopper & CM budget according to business Priorities Track execution compliance in order to get insights to improve POS strategy and POS material.
Work on distribution opportunities within sales team, Specially in Must Stock List program.
Your Profile Knowledge of key distribution channel dynamics and POS Knowledge of Sales and Marketing KPI´s Familiar with CATMAN Process and Category development mindset.
Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts) Analytical mind and research skills Creative mindset Excellent communication and teamwork skills Organizational skills Comfortable working with numbers, metrics and spreadsheets Excellent English language.
Results driven attitude Additional information We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins.
We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.
.
curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.