MANAGER VIS AND PACK DESIGN - LATAM

Why being part of the Design team in Coca-Cola Latin America? We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America.
Design is a key part of that growth, helping build sensorial, engaging and surprising experiences to real people - be them consumers or our diverse network of locally connected bottling partners - through our global brands.
We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
Primary Location.
Rio de Janeiro / São Paulo (Brazil) or CDMX (Mexico).
Focus, Scope,   & Impact.
Brand Identity and Packaging   Design  Coordinator' ’s   primary focus areas will be.
Working   with external agencies   to develop   iconic and compelling   V isual  I dentity Systems  and  packaging design for global  or   designated regional brands;   Making   sure   VIS and packaging solutions   are relevant and attractive to the consumers / shoppers to   drive accelerated transactions and consumer pull  both on and offline   Thinking creatively about the   role of   VIS and packaging   to strengthen the power of brand / brand message    Ensuring   V isual Identity Systems  contain   clear   directives, sufficient modularity   and   detailed   guidelines   to   be seamlessly applied to   any brand touchpoint,   in a   multidimensional   way   Proposing authentic, proprietary and innovative   packaging design solutions   that can differentiate and strengthen the brand on analog and online shelves   Collaborating with other marketing teams to drive thinking on   how to   apply Brand Identities   around the customer journey   (both online and offline)   to   drive consistency   in line with   the   experience     QUALIFICATIONS AND REQUIREMENTS   Experience     Creative development and Design  e xperience   (8-10   years)   Direct experience with  branding, logo design, visual language, packaging and art direction   P reference for   experience   working in  or  partnering with design agencies  Experience working in   cross-functional and cross-geographical teams is preferred  Work Focus   Ability to   develop and lead brand  identity and pack design projects Expertise in   working with different   external   partners   (i.
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creative   agencies,   graphic design agencies, packaging production companies, printing firms)   Design thinking   capability   Ability to work in   Agile   cross-functional   teams       Communication   Focus     Role will   require frequent communication   with  LATAM's Design L ead, IMX  team (Integrated Marketing Experiences),   Global Design team and Brand Managers Role will   also   interact   frequently   with external parties, particularly   design   agencies      KEY   KNOWLEDG E REQUIREMENTS   Mastery Off   (Required)   Visual Identity Systems Development Packaging Design   Agency Management Broad Expertise In  (Good to have)   Creative Strategy Consumer and Shopper Engagement   Agile ways of working  What We Can Do For You Iconic & Innovative Brands.
Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more.
Purpose Driven.
Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
Global Connections.
Enables you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
Community of Belonging.
We’re an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
Skills.
Agency Management; Creative Strategies; Cross-Functional Teamwork; Marketing Strategies; Brand Marketing; Content Creation