HEAD OF S&CM DERMA - MEX & CAM
Descripción de la oferta de empleo
The Shopper & Customer Marketing Head Derma CAMEX is responsible to develop and implement the POS Strategy, POS Campaigns & Promo, DermoAdvisors & Training Management and Picture of Success for Derma business in customers across different channels considering Mexico as a lead market and Central America as an activation country.
The POS strategy is going to be developed through understanding the relationship between consumers and shoppers and using those insights to drive consumption of the brand and category.
Lead the POS Excellence, Category and Dispensing building the right strategy per retail environment and account and the Operation Team (DermoAdvisors, Field Coach and Trainings) to ensure the excellence in the execution of the plans.
Main Accountabilities.
The SCM Head is the main liaison between the BUH, Marketing & Commercial teams.
Establish channel’s role within the Derma BPU strategic framework.
Build the category and plans with focus in Dispensing Channel and Pharmacies.
Design Integrated Shopper Marketing Plans that deliver main KPIs.
ROI, Net Sales, Sell Out and Market Share growth.
Lead and manage multifunctional meetings such as Go to Market, JBPs, TradePlans, Post Mortem & Readiness Ensure total alignment with Regional SCM Head Ensure alignment of promotions and activities with Medman Ensure alignment of promotional activities between online/offline channels.
Challenge status quo, drive differentiation Define category rules, pricing strategy and promotional plan per customer aligned with Marketing & Commercial Strategies Develop, lead and negotiate alongside Team leaders, 360 POS/ePOS Campaigns with customers that accelerate sell out of Key Initiatives Build Annual Development Plans per customer (consumer trends, launches, promotional plans).
Monthly analysis of promotional/pricing impact on sales performance Manage Shopper & CM budget according to Marketing Priorities & assigned MB Ratio Your Profile Knowledge, skills and Experience.
Bachelor’s Degree, preferably in Marketing, Business or related field Prior experience in Customer Marketing, Shopper Marketing or Sales Significant negotiation skills with customers and Key Stakeholders within the Organization Ability to collaborate and lead in a Matrix framework Solid strategical and analytical thinking Strong communication skills and a passion for selling The ability to manage multiple projects Consolidated leadership and people management (5+ years experience) Excellent planning and organizational skills Experience with P&L management / medium financial knowledge Please click the button "Cancel" if you do not find your desired posting language here.
Detalles de la oferta
- Beiersdorf México SA
- Sin especificar
- 21/10/2024
- 19/01/2025
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