HEAD OF DMP

The World´s Leader in Spanish-Language Media TelevisaUnivision is the world's leading Spanish-language media company.
Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals.
TelevisaUnivision México´s team are looking for.
Head of DMP/Data Analitycs We are looking for enthusiastic people who work as a team and who function easily in dynamic environments.
About you.
If you like working in the communication and entertainment industry and have experience carrying out Data Analytics, you could contribute to us.
Your activities will be.
Develop and implement a data-driven audience segmentation strategy aligned with overall business objectives.
Oversee data collection, integration, and management for audience segmentation purposes.
Develop advanced data models and algorithms to identify customer segments and predict behavior.
Analyze customer data to uncover trends, patterns, and opportunities for segmentation refinement.
Collaborate with marketing, sales, and product teams to optimize audience targeting and personalization.
Measure and report on the effectiveness of audience segmentation strategies.
Stay up-to-date with the latest data analytics and audience segmentation technologies.
Responsible for overseeing the development, implementation, and optimization of a data management platform (DMP) to drive data-driven marketing strategies.
Oversee the integration of data from various sources into the DMP.
Collaborate with marketing, sales, and product teams to leverage DMP insights.
If you have.
Proven track record of minimum 10 years in in digital media including display/search advertising, campaign optimization, analytics platforms, client management and business development, sales and advertising agencies.
Proven track of audience creation and management, campaign structure and targeting, data integration and measurement attribution Proven experience in data management and DMP platforms.
Strong understanding of data architecture, data warehousing, and data modeling.
Expertise in customer segmentation and targeting strategies.
Proficiency in data analysis and visualization tools.
Excellent communication and presentation skills to convey complex data insights.
Strong business acumen and understanding of the digital advertising landscape Experience with cloud-based DMP platforms.
Snowflake, Bigquery, Ads Manager, Amazon DSP, CDP, Advanced business conversational english   What we offer? TelevisaUnivision trusts in the harmony between life and work All law benefits Superior benefits We offer a wide selection of benefits such as.
subsidized dining service and more than 500 commercial agreements with different companies Our commitment to inclusion TelevisaUnivision is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, age or any other characteristic protected by law.