EMAIL AND CONTENT MARKETING SPECIALIST ON SITE

Email and Content Marketing Specialist

With 23 years of experience and a strong international presence, Alegro Industries specializes in distributing electronic components, spare parts, and industrial machinery. We specialize in complex inventory handling.
We are seeking a talented and datadriven Email and Content Marketing Specialist to join our marketing team. This role will be instrumental in driving lead generation, customer engagement, and brand awareness through compelling email campaigns and highquality content.

Responsibilities

Email Marketing
Develop and execute targeted email campaigns to nurture leads, drive conversions, and increase customer retention.
Build and segment email lists to optimize campaign performance.
Create engaging email content, including subject lines, copy, and calls to action.
Utilize email marketing platforms to design and implement email templates.
Analyze email campaign performance metrics and provide actionable insights.
AB test email campaigns to optimize open rates, clickthrough rates, and conversions.

Content Marketing
Develop and execute content marketing strategies aligned with business objectives.
Create highquality content, including blog articles, whitepapers, case studies, and social media posts.
Optimize content for search engines SEO to improve visibility.
Collaborate with design and sales teams to create engaging content assets.
Measure content performance and adjust strategies accordingly.

Data Analysis
Track and analyze email and content marketing metrics to measure ROI and identify opportunities for improvement.
Utilize data to inform future campaigns and optimize performance.


Qualifications
COMMUNICATIVE AND FLUENT KNOWLEDGE OF ENGLISH MUST HAVE
25 years of experience in email marketing and content creation
Strong understanding of email marketing best practices and platforms e.g., SendGrid, HubSpot, Marketo
Excellent writing and editing skills with the ability to create engaging content.
Proficiency in data analysis and reporting tools.
Experience with SEO and content optimization.
University degree in Marketing or a similar field
Creativity, initiative, and unconventional approach to managing projects.
Ability to work in a fastpaced environment
Systematicity and high communication and interpersonal skills
Attention to detail and ability to multitask.

Preferred Qualifications
Experience with Adobe Creative Suite or similar programs
Ecommerce experience
Knowledge of social media marketing best practices

What we offer
Contractbased employment.
Opportunities for professional growth and development.
Collaborative and supportive work environment.
Work in the office from Monday to Friday 730 1630
A friendly atmosphere in a dynamic team.

Benefits
Immediate IMSS coverage.
Law benefits.
Direct contract.

Additional information
There are three steps in the recruitment process.
Please provide a portfolio of past work.
Bolsa de trabajo México ofrecemos puesto de Email and Content Marketing Specialist para el sector de Mercadotecnia Publicidad Comunicacion en la empresa Alegro Industries de Guadalajara. Salario acorde a tu experiencia y al salario medio del sector. Actualiza ahora tu currículum vitae y postúlate a este empleo. Tipo de empleo Tiempo Completo.