CX BRANDING SENIOR SPECIALIST

Why GMF?     GM Financial International Operations conducts business in Latin America and China.
International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers.
The strength of the international business lies in its ability to tailor its products to meet unique dealer needs, consumer preferences and national requirements in local markets.
Latin American country operations include Brazil, Chile, Colombia, Mexico, and Peru.
About the role The Brand Senior Specialist (3F) is responsible for enhancing the brand experience for both internal and external audiences.
This involves delivering superior consumer content, maintaining brand identity, and ensuring alignment with GM Financial brands.
The specialist optimizes resources, manages budgets, participates in key projects, and collaborates with stakeholders from General Motors and GM Financial globally.
Also, drives a customer-centric approach by developing content for key initiatives and executing high-end internal marketing.
A crucial part of their role is integrating the Think Customer mind-set into daily operations through continuous engagement and promoting employee empowerment.
The Senior Specialist must set high standards of performance, maintain effectiveness during major changes, have ability to prioritize work, establish plans of execution, and implementing an organized work methodology to ensure proper traceability of tasks.
Passion for creating positive impacts for customers is essential.
What you need Educational Background.
Bachelor’s degree in business administration, Marketing, Advertising, etc.
Performance Standards.
Demonstrated ability to set and maintain performance standards across projects, aligning efforts with organizational goals.
Project Management.
Strong track record in project management, including developing and executing plans that prioritize tasks for timely project completion.
Team Leadership.
Experience leading multifunctional and/or multicultural teams or individuals without formal authority.
Agile Design.
Comfort with designing within an agile design lifecycle.
Marketing Expertise.
Proven experience in marketing, brand implementation, and content creation, with a solid understanding of best practices in internal marketing strategies.
Creative Agency Management.
Proven experience in managing relationships with creative agencies, overseeing the execution of projects, ensuring alignment with brand guidelines, and optimizing the use of allocated budgets.
This includes the ability to effectively communicate expectations, provide constructive feedback, and collaborate on initiatives.
Global Collaboration.
Demonstrated global experience, with the ability to effectively collaborate with teams in different countries and navigate cultural nuances.
Visual Aesthetics Expertise.
Exceptional eye for design and visual aesthetics, with the ability to create visually compelling content that aligns with brand guidelines and enhances audience engagement Attention to Detail.
Detail-oriented with an expert eye for design and visual aesthetics, ensuring all content aligns with brand guidelines and resonates with the target audience.
Content Creation.
Proficiency in content creation, including the development of content pillars and copywriting, with the ability to craft compelling narratives that engage and inspire audiences.
Brand Management Knowledge.
Deep understanding of brand management principles and strategies Ability to ensure brand consistency across all content and marketing initiatives.
Content Creation Skills.
Proficiency in creating engaging and compelling content that resonates with the target audience and aligns with brand guidelines.
Copywriting skills, with the ability to craft clear and compelling narratives that align with brand voice and messaging.
Technical Proficiency and Analytics.
Proficiency in Microsoft Office.
Demonstrated ability to apply critical thinking and problem-solving skills while working independently.
Inherent interest in tackling complex challenges with a focus on delivering results.
Exceptional understanding of design principles and visual aesthetics Familiarity with best practices in internal marketing strategies, with the ability to effectively engage and inspire internal audiences   Communication.
Excellent interpersonal skills to build and nurture internal relationships across multidisciplinary teams.
Exceptional visual, verbal, and written communication skills utilized for effective storytelling.
Demonstrated skill in crafting and delivering compelling presentations to senior leaders, effectively communicating key messages and strategic insights.
Leadership and Agency Management Skills.
Demonstrated ability to lead and inspire teams, fostering a collaborative and inclusive work environment.
Proven ability to lead without authority, influencing and motivating team members through personal leadership and a clear vision.
Experience in managing relationships with creative agencies, overseeing project execution, and ensuring alignment with brand guidelines.
Ability to effectively communicate expectations, provide constructive feedback, and collaborate on strategic initiatives with creative agencies.
Planning and Prioritization.
Demonstrated skill in developing strategic plans, setting clear objectives, and effectively prioritizing tasks to meet project deadlines and goals.
Proven skill in managing multiple projects simultaneously, efficiently allocating resources, and adjusting plans as necessary to accommodate changing priorities.
Understanding of agile methodologies and experience in cross-functional team environments.
Adaptability Proven ability to excel in a fast-paced and changing environment, manage multiple assignments, and meet stringent deadlines.
Flexibility to work both remotely and in a local GM Financial office.
Multilingual Proficiency.
Spanish and English proficiency is required.
Portuguese proficiency is desirable.
What you will be doing Brand Governance.
Implement the Global Brand Governance accurately across all markets, ensuring alignment with parent brands and involving key stakeholders from General Motors and GM Financial.
Brand Identity Management.
Manage and maintain the brand identity, including the development and enforcement of brand guidelines and assets.
Content Creation.
Develop and execute content that aligns with the brand identity and resonates with the target audience.
Content Oversight.
Oversee the creation of high-quality, engaging content across multiple platforms in all markets, ensuring consistency and relevance.
Agency and Budget Management.
Manage relationships with creative and content agencies, ensuring optimal use of the allocated budget.
Asset Management.
Develop and maintain up-to-date brand experience assets.
Action Plan Execution.
Ensure the successful execution of defined action plans.
This includes monitoring progress, coordinating with relevant teams and stakeholders, addressing any challenges or obstacles, and ensuring tasks are completed on time and within budget.
The specialist will also evaluate the effectiveness of the action plans post-implementation, making necessary adjustments for continuous improvement.
Stakeholder Guidance.
Provide guidance and support to stakeholders and vendors for the correct implementation of brand and content strategies.
Cross-functional Collaboration.
Collaborate with other functional/departmental managers to ensure full visibility of goals, purposes, and achievements, supporting business requirements.
Open Communication.
Foster an open communication environment that encourages information sharing, values diverse viewpoints, and seeks input from others.
Project Management.
Develop comprehensive execution plans for service design projects, setting clear activities, expected outcomes, timelines, and milestones to ensure project success.
Establish and manage project plans, prioritize tasks, and translate insights into actionable activities.
Performance Standards.
Establish clear performance standards for service initiatives, ensuring consistency and quality.
Internal Initiatives.
Drive the strategic creation and implementation of internal initiatives assigned to the area, supporting the positioning of these initiatives.
Think Customer Integration.
Integrate the Think Customer initiative into daily operations through continuous engagement, training, and promoting employee empowerment.
Strategy Monitoring.
Monitor and report on the effectiveness of the implemented brand and content strategies, making necessary adjustments for continuous improvement.
What we offer At GM Financial we want you to be the most authentic version of yourself.
We take care of your work-life balance by programming wellness and integration activities, where you will strengthen your relationships with peers and contribute towards the development and wellbeing of your community, while providing you with a competitive salary and benefits.
Some of our global benefits include Extended Maternity & Paternity Leaves, Personal Days & Community Investment hours.
Mexico.
Additional benefits include Medical Plans, Profit Sharing, Life Insurance, Savings Fund & Pension Plan and others.
#LI-MON Disclaimer Mexico - GM Financial is an Equal Opportunity Employer and is committed to diversity and inclusion at every level of our organization.
We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, gender expression, veteran status, disability, or any other that undermines human dignity and aims to nullify or impair people´s rights and freedoms.