SR. DIRECTOR CONSUMER MARKETING

Job Description PurposeLead the Consumer Marketing agenda in Mexico.
This role is responsible for defining and executing our communication strategy to build our brand and drive business results.
It also involves deepening consumer understanding and serving as the key contact with agencies.
This role requires strong experience in communication development and expertise in transforming consumer insights into effective strategies.
Advanced analytics experience is essential.
The leader is expected to elevate the skills and capabilities of the Mexico marketing team while improving the efficiency and effectiveness of our marketing activities through a strategic, analytical approach.
This position reports to the VP of Marketing Mexico.
Main Responsibilities/Key Results AreaLead the strategic planning for brand and product initiatives.
osition Visa as the top brand for social media marketing in Mexico.
ead cross-border marketing for Mexico.
uild brand preference and achieve all Brand KPIs.
reate and execute best-in-class communication campaigns.
anage and execute the brand and consumer marketing calendar.
versee media plans.
anage the brand and product marketing budget with forecast accuracy.
versee the marketing launch of products, benefits, and solutions.
ccountable for the performance of marketing plans, measured by effectiveness, performance, and costs.
Strategic Nature, Management Accountability, & ScopeDevelop and execute consumer marketing strategies and plans for Mexico.
ontribute to the development of innovative products, brand experiences, and payment solutions in collaboration with other areas.
oordinate with the LAC region.
ead agencies in Mexico to produce best in class work.
old agencies accountable for their performance.
Decision Making & ComplexityDevelop marketing strategies and plans.
ead a high-performance team.
versee one of the top creative agencies globally.
ollaborate cross-functionally with other business areas.
Reporting Relationships & InteractionsReports to VP of Marketing Mexico and collaborates with regional Hub functions.
ngages with key internal and external stakeholders at the senior levels, including clients, creative agencies, media partners, and vendors.
epresents Visa at industry forums and media events.
his is a hybrid position.
Hybrid employees can alternate time between both remote and office.
Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications Basic Qualifications12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.
.
Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD Preferred Qualifications15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.
.
Masters, MBA, JD, or MD), PhD with 9+ years of experienceKey CompetenciesSuperior marketing skills with a proven track record of developing successful marketing campaigns based on data.
olid strategic thinking with the ability to craft and articulate marketing strategies rooted in a deep understanding of consumers and the business.
xperience in building high-performance teams and developing talent.
bility to combine creative marketing with business acumen, focusing on results.
trong interpersonal skills and the ability to work cross-functionally in a matrix organization.
bility to inspire and lead creative agencies.
trong analytical mindset.
roven social media marketing expertise.
trong experience in media.
xperience in CRM, database work, and advanced analytics.
xperience leading relevant and/or global brands.
roven track record of developing successful marketing campaigns.
eep consumer understanding and expertise in research and insights application.
trong understanding of social media.
xperience working in a matrix environment.
ffective communication and engagement with diverse audiences.
trong interpersonal skills and ability to work cross-functionally.
resentation skills.
ilingual in English and Spanish.
Additional Information Visa is an EEO Employer.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.