SITE SEARCH ENGINEER HTML MIDDLE
Descripción de la oferta de empleo
Site Search Engineer Location.
Guadalajara Mexico ResponsibilitiesCreate a robust on-site search strategy for HP's digital direct businessOwn on-site search regionally, contributing to company-wide knowledge by sharing the best practices with the stakeholdersAlways ensure best relevancy for the on-site searchesContinuously increase the click through rate and conversion rate for the keywords being searched on the storesContinuous optimization of the search bar results (pinning, boost, bury, synonyms, popular search keywords, redirects etc.)Optimization of search result page (SRP) - Facet optimization, product spotlights, category links, promotion banners, campaigns etc.)Plan and execute upsell & cross-sell campaign on various real estates on the stores by leveraging the tool's capabilitiesWork together with e-commerce merchandising teams on a roadmap and create and execute optimization activitiesPerform keyword research in coordination with business objectives to optimize existina on-site search experience and define new opportunitiesAddress paint points for the search keywords and improve the relevancy\/results accordinglyQuality control-making sure of the best relevancy and end to end experience (Audit & Analyze)Provide feedback to merchandising team on the performance of keywords.
Recommend plans to improve the click through rate of low performing keywordsMinimize the search result pages with 0 results to avoid exits from the onlinestoresCommunicate performance and initiative status to stakeholders in monthly ??? business reviewsStay on the top of the trends related to search and on-site search optimization and leverage applicable practices to fuel growth on the HP online store ecosystemLeverage the tool to personalize on-site search experiences based on user behavior, browsing history etc.
eeded.
Data Analytics + Campaign management knowledge + Data ObsessionTechnical Aspects.
Not much technical knowledge, little bit of SQL Knowledge, web analytics (HTML) is a plusNo interaction with SEO Team.
Only interaction with Merchandizing + Adv teams NPI and campaigns.
Analyzing Google analytics Data and making insights.
ubset of ecomm merchandizing.
Store operations experienceExperience.
3-7 Year (Growth Mindset)Location.
Guadalajara, Mexico
Detalles de la oferta
- Pyramid Consulting
- Sin especificar
- 04/09/2024
- 03/12/2024
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