SHOPPER MARKETING - 5C

Job Description.
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.
With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills.
We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life.
ROLE PROFILE Job Title.
Shopper Marketing Manager Reports To.
Head of Shopper and Category Development Context / Scope.
The future growth of Diageo is based on extending our portfolio and keep strengthening our Premium Core and keep liquors alive.
The channel dynamics and competition make us to improve the level of customer and shopper propositions and guarantee the excel execution of all plans.
Shopper decisions are taken at point of sale so persuasive, innovative and excel execution are vital to increase our market share.
TBA category growth is below our ambitions so to grow the category is vital to ensure our long-term results, recruiting new consumers through our current and future portfolio.
Range.
National Scope (Focus on Category Portfolio and Sub Channel) Financial skills.
Budget management Being able to understand Diageo’s and its customers’ financial structure To comprehend, apply and accurately interpret financial concepts and indicators related to commercial performance (investment, profit, costs, Return On Investment, budget efficiency, overdrafts, etc.) To live a “measurement culture”, from planning to execution (M&E) Leadership responsibilities & skills.
Uses strong understanding of external environment to drive the creation and execution of a clear and powerful commercial plan Has a deep and instinctive understanding of what works for the customer and the shopper/drinker developing effective strategies to make Diageo an indispensable partner to our customers Activity Development.
Develop initiatives that derive from those strategies led through to excellent execution that deliver real value growth to both Diageo and our customers and transform shopper and consumer behaviors at the POS.
Develop all POS focused activities in conjunction with Marketing.
Input into the Innovation process ensuring category, customer and shopper understanding is built into commercial propositions and critical metrics are well developed.
Create a sustainable focus on Visibility, space management and generic POS to ensure that Diageo “Wins the Visibility War Insights.
Customer and Shopper Insights drive all strategic planning and POP execution Strategy and Planning.
Clear, simple category, customer and channel strategies that are understood by the whole of Diageo Mexico and provides real focus into a few channel segments, and customers Brilliant Execution.
Able to identify and prioritize the highest value crafting activities that improve return on investment and Market share growth Instinctively knows when and where to intervene nurturing great ideas and stopping bad ones Purpose of Role.
Proactively drive balanced category growth in our key customers and brands, by bringing to life outstanding commercial propositions based on strong and confirmed insights Accountabilities.
Is a guide in the levers of value creation.
Translates these into succinct business propositions and mentors others to operate in this way.
Uses a mixture of intuition, experience and data to inform decisions identifying, analysing and selecting strategies for growth.
Category & Shopper Insights build scalable growth drivers delivered efficiently Collaborative partnerships are in place with strategic customers.
These are built on brilliant shopper / consumer understanding, unlocking new growth platforms that are delivered at scale.
Drive the development of category visions and point of purchase visions by channel.
The best enable GAME plans to have perfect point of purchase/point of consumption execution Qualifications and Experience Required.
Qualifications in Business and Engineering field with solid commercial awareness, +6 yrs experience in top FMCG environment in a customer or consumer facing role with at least 2-3 years in Costumer Marketing Passion for Diageo brands, the shopper, the on-premise & new ideas A self starter, action focused, with strive to build & hit own goals Adept at moving between strategy & execution Project management skills and planning process Able to build customer communications & commercial rationales Able to interface & influence key senior partners in Brand & Sales teams Able to mobilize the business around a clear, focused goal Flexibility This is key to success in our business and many of our staff work flexibly in many different ways.
Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”.
This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type.
egular Primary Location.
exico City Additional Locations.
Job Posting Start Date.
Como líder global en bebidas alcohólicas, nuestras más de 200 marcas forman parte de las celebraciones diarias en más de 180 países.
Cuál es nuestra ambición? Queremos ser una de las empresas de productos de consumo con mejores resultados y más fiables y respectadas del mundo.
Desde que Arthur Guinness alquiló una fábrica de cervezas de Dublín durante años, hace unos 250 años, nos convertimos en una empresa definida por el carácter de las personas que trabajan aquí.
Alexander Walker necesitó una gran fortaleza de carácter para convencer a los capitanes de todos los barcos en el puerto de Glasgow para transportar barriles de Johnnie Walker hasta los cuatro confines del mundo.
Nada ha cambiado.
Estamos orgullosos de ser un equipo de más de personas talentosas.
Ellos hacen que nuestras marcas emblemáticas sean cada día más fuertes en todo el mundo y nosotros les ayudamos a llegar más lejos de lo que nunca imaginaron.
De hecho, les ayudamos a orientar el desarrollo de su carrera profesional ampliando sus funciones y ofreciéndoles fantásticas oportunidades de desarrollo Diageo es un lugar donde encontrarás una gran variedad de personalidades, experiencias y perspectivas, en cualquiera de nuestras sedes mundiales.
Esto genera un entorno de trabajo estimulante y gratificante, donde todas las personas pueden florecer.