SENIOR PRODUCT MARKETING SPECIALIST

Job Description Zendesk is a service-first CRM company that builds powerful, customizable software designed to improve customer relationships.
At Zendesk we encourage growth, innovation and believe in giving back to the communities we call home.
Zendesk’s Scaled Marketing team is passionate about delivering high-impact marketing programs to our customers.
Our goal is to drive long-term revenue and engagement growth for Zendesk through innovative, personalized, and scalable marketing programs.
We are seeking a talented and creative content specialist to join our team.
In this role, you will focus on driving engagement and growth through effective copywriting and content creation, while supporting our overall marketing strategies.
You will collaborate with global cross-functional teams to implement marketing initiatives that enhance customer experiences and drive product adoption.
Key Responsibilities.
Develop and execute compelling email marketing campaigns to drive engagement and conversions.
Create email nurturing campaigns and in-product messaging in alignment with a product-led growth strategy to help leads maximize their trial experience and convert via self-service.
Develop content that encourages customers to adopt key features, enhancing their experience and ensuring long-term subscription retention.
Assist in the planning, scripting, and production of video marketing materials and webinars.
Monitor and analyze content performance metrics to refine and enhance marketing efforts.
Create visual assets to be used in email and in-product messaging.
Create promotional campaigns to drive sales.
Innovate ways to leverage generative AI to improve marketing effectiveness and scale our impact.
Create content to help sales teams address common customer needs and objections.
Test and optimize different marketing approaches to identify the most effective strategies.
Required Experience.
2+ years of marketing experience, focusing on email marketing, content creation, and video marketing.
Excellent written and verbal communication skills, with a keen eye for detail and creativity.
Proven track record of developing and executing successful copywriting for email marketing campaigns.
Experience creating email nurturing campaigns and in-product messaging to support product-led growth strategies.
Strong understanding of performance metrics and the ability to analyze and optimize based on data.
Proficiency in creating visual assets for various marketing initiatives, including email and in-product messaging.
Familiarity with using generative AI tools to enhance marketing content and strategies.
Experience in developing promotional campaigns aimed at driving sales.
Ability to create content that supports sales teams' needs to address common customer needs and objections.
Experience testing and optimizing different marketing approaches to identify the most effective strategies.
Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).
The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service.
Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience.
Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.
Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.
We are an AA/EEO/Veterans/Disabled employer.
If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law.
If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to with your specific accommodation request.