SENIOR MARKETING MANAGER - TRANSFORM PET NUTRITION

Lead global brand strategies.
develop and execute innovative brand strategies drive innovation and market expansion sobre nuestro cliente our client is a global leader in the pet nutrition industry, renowned for their commitment to creating a better world for pets and pet parents.
they leverage their iconic brands to deliver purpose-driven, superior propositions, and premium experiences that resonate across diverse markets and cultures.
with a focus on innovation and excellence, they are dedicated to driving category growth and enriching the lives of pets everywhere.
join this dynamic company and be a part of their mission to make a positive impact in the world of pet care.
descripción brand strategy and management.
develop and execute global brand strategies in collaboration with the pedigree® team.
oversee annual brand diagnostics and plans to optimize growth strategies.
pet parent champion.
propose pet parent segmentation and critical audience targets.
identify and leverage key moments in the pet parent journey.
oversee market research to provide insights and recommendations.
brand innovation strategy & pipelines.
develop innovative brand concepts to fuel local pipelines.
lead cross-functional teams in the development and launch of new products.
partner with key stakeholders to develop business model proposals.
global market expertise.
cultivate international relationships and manage cultural diversity.
brand communication and creative direction.
support brand communication strategies ensuring consistent messaging.
create compelling marketing materials across various channels.
drive creative excellence and innovative brand initiatives.
cross-functional collaboration.
collaborate with internal stakeholders to ensure alignment and synergy.
brand performance measurement and analysis.
establish kpis to track brand performance.
utilize data analytics to evaluate performance and make data-driven recommendations.
provide regular reports and presentations to senior leadership.
context and scope.
reports to the marketing head.
key member of the local marketing community and supportive member of the global team.
responsible for creating and delivering successful marketing strategies and brand experiences.
perfil buscado bachelor's degree in marketing, business administration, or communications.
at least 8 years of experience in brand management.
experience in people management.
proven strategic thinking abilities.
proficient in market research and data-driven decision-making.
strong communication and presentation skills.
excellent interpersonal skills and the ability to influence without direct authority.
ability to thrive in a fast-paced, dynamic global environment.
key competencies.
drives results strategic mindset planning peer relationship drives vision & purpose manages ambiguity technical skills.
turn data into insights creative platform & hero campaign asset development brand innovation development qué ofrecemos career path, this position is thought for rapid growth and additional responsibilities in the near future great salary and benefits flexibility, this position is located in queteraro, so candidates can be seated in mexico city but will have to travel once a month to hq.
candidates from out of mex or qto will need to relocate but we do offer relo package.