SENIOR GTM ANALYST, MARKETING

About us At Udemy, we’re on a mission to transform lives through learning.
Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and organizations achieve their goals.
Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
About you You are an analytical, detail-oriented professional with a passion for driving marketing strategies and supporting revenue growth.
You thrive in a dynamic environment and are adept at collaborating with cross-functional teams to achieve business goals.
Your strong communication skills and ability to derive actionable insights from data make you an invaluable asset to any team.
About this role  The Senior GTM Analyst, Marketing will play a pivotal role in supporting our Marketing and Sales teams to accelerate pipeline generation and revenue growth for our organization.
The individual in this position is responsible for analyzing data and summarizing insights through cross-organization collaboration.
This role will track Marketing success KPIs and metrics, and inform initiatives across GTM functions for Udemy Business.
What you'll be doing Strategic Support.
Assist in the development and execution of GTM strategies to support Marketing and Sales teams.
Collaborate with cross-functional teams to assess alignment of marketing processes, workflows, and technology.
Operational Excellence.
Develop, implement, and optimize marketing processes and data management to enhance operational efficiency.
Establish and maintain Key Performance Indicators (KPIs) for marketing campaigns and events, supporting the rhythm of the business through regular cadence reporting.
Pipeline Generation and Revenue Growth.
Monitor marketing campaign performance from lead generation to conversion, tracking and analyzing relevant metrics to provide actionable insights.
Conduct monthly and quarterly analysis of customer engagement and retention across all segments, tracking and reporting on key metrics.
Analytical Support and Proactive Insights.
Evaluate marketing performance, diagnose root causes, and provide proactive data-driven insights to Udemy Business stakeholders.
Make recommendations to increase the effectiveness of marketing strategies and campaign effectiveness, actively reviewing and identifying leading and lagging indicators.
Cross-functional Collaboration.
Act as a trusted thought partner to a range of cross-functional stakeholders, including but not limited to Marketing and Sales operations.
Work closely with GTM and Revenue Ops teams to ensure alignment of marketing priorities and initiatives to sales goals.
What you’ll have 5 years of experience in marketing analytics, GTM strategy, or a related role.
Strong analytical skills and experience with data visualization tools (e.
., Tableau, Power BI).
Experience with SQL or other data querying languages such as Python.
Proficiency in CRM and marketing automation platforms (e.
., Salesforce, Marketo).
Excellent communication and collaboration skills.
Ability to work in a fast-paced, dynamic environment.
Strong problem-solving skills and attention to detail.
Fluency in English.
We understand that not everyone will match each of the above qualifications.
However, we also realize that everyone has unique experiences that can add value to our company.
Even if you think your background might not perfectly align, we'd love to hear from you! Life at Udemy We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone.
Here are some of the things we love about life at Udemy.
We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences.
From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first.
We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
Learning is what we do – inside and out.
Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression.
You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures.
Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world.
You’ve got the skills; why not use them to help others develop theirs? At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
We will consider for employment qualified applicants with arrest and conviction records.
Why Udemy? Innovation-Driven.
Be part of a team that values innovation and encourages creative security solutions.
Impactful Role.
Directly influence the security posture of our products and services.
Growth Opportunities.
Opportunities for professional development and career advancement.
Inclusive Culture.
Work in an inclusive environment that promotes diversity and values each team member’s unique contributions.
Udemy Mexico Benefits Our benefits are designed to support you and your family with the protection and care you need, ensuring easy access to the right coverage when it matters most.
Here’s a snapshot of the key benefits for full-time Udemates based in Mexico.
Core Benefits.
Medical, Dental, and Vision Coverage.
Includes maternity, private hospital, dental, and vision benefits for employees and eligible dependents.
Life Insurance.
12x monthly base salary, with a Free Cover Limit of MXN 7.
million.
Financial Benefits.
Grocery Vouchers.
Monthly vouchers valued at $ MXN.
Teleworking Allowance.
$800 MXN monthly.
Savings Fund.
Both you and Udemy contribute 13% of your monthly salary, capped to 1.
times the UMA value.
Christmas Bonus.
Equivalent to 30 days of your current salary.
Vacation Bonus.
25% premium on your vacation days.
Time Off Benefits.
Holidays.
Udemy observes 12 public holidays in Mexico.
Annual Leave.
12 days of annual leave per year.
Sick Leave.
10 days of paid sick leave per year.
Family Bonding.
12 weeks of maternity leave or partner leave for bonding after the birth or adoption of a child.
Bereavement Leave.
Up to 20 working days for the loss of a loved one.
Wellbeing Benefits.
Maven (Reproductive Health).
Unlimited virtual appointments and $ lifetime benefit for fertility, adoption, and surrogacy.
Modern Health (Therapy and Coaching).
10 sessions with therapists and 10 sessions with coaches per year.
Origin (Financial Planning).
Free access to Certified Financial Planners for you and your spouse.
Workplace Options (EAP).
24/7 support for family, stress, caregiving, financial, and legal issues.
Additional Perks.
Udemy Courses.
Free and unlimited access to Udemy’s Marketplace and Udemy Business.
Home Office Reimbursement.
$500 one-time reimbursement and $35 monthly for work-from-home needs.
At Udemy, we strive to be transparent around compensation.
Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor.
In addition to a base salary, this role is also eligible for benefits and equity.
Hiring Compensation Range $ MXN