PAID SEARCH SPECIALIST - MARKETING

This is an experienced marketing professional who will help drive the execution of the paid search campaigns on a global scale.
This seasoned Paid Search Strategist will report to the Senior Paid Search Manager and should be able to pick up any platform in our arsenal, dig into our vast data to figure out what moves the needle, and design and deploy campaigns that generate results in an already thriving channel with unbelievable lead growth potential.
Desired Skills & Experience.
Bachelor’s Degree or equivalent experience Minimum 2 years of hands-on paid search experience, preferably in B2B Experience working on enterprise-level paid search accounts with large budgets Expert ability in keyword research, ad copywriting, landing page optimization, and bid management Global paid search experience – North America, EMEA, APAC, and LAD Process-oriented, with the ability to juggle many tasks at one time.
Time management skills are critical Creative problem solver and willing to take on new challenges Excellent writing and communication skills Proficiency in MS Excel, PowerPoint, and Word Excellent quantitative and qualitative analysis skills What you'll be responsible for.
Optimizing and executing paid search campaigns (Google Ads/Microsoft Advertising) to drive a double-digit y/y growth for the program Daily campaign and budget management Launch landing page and ad copy A/B testing efforts Review the search term report to identify potentially converting keywords and add irrelevant keywords to the universal negative keywords library Proactively identify areas of opportunity and take action to improve the paid search program Investigate reports to uncover data trends and translate the data into actionable recommendations Perform competitive analysis and stay up to date on the latest PPC trends As a world leader in cloud solutions, Oracle uses tomorrow’s technology to tackle today’s problems.
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