MEDIA & DIGITAL MANAGER

Job Description.
Context/Scope.
Diageo is the #1 premium drinks company in Mexico.
We are a young company born of an incredible entrepreneurial legacy with leading Brands in the top 3 in the Mexican Market, like Buchanan´s, Johnnie Walker, Don Julio, and many others, with a strong global and local heritage and footprint.
Brilliant entrepreneurs built our most iconic brands with real vision and purpose, born of a revolutionary industrial age.
Now, a new technology revolution is well underway that impacts the very fabric of what we do and how we do it.
Top Accountabilities.
You will lead all aspects of the Media and digital agenda for some of our brands, connecting real omnichannel experiences to drive engaging consumer experiences.
With a cross-functional approach toward other business units, you will also handle the media and digital agenda for some of our brands.
Your responsibilities will include handling the brands' media budgets, ensuring maximum return on investment, and maintaining a sophisticated and organized approach to handling and controlling our investments.
Additionally, you will lead digital data analysis, measurement, and evaluation in the market, optimizing and providing insights into brand and business strategy.
You will apply data to evaluate media performance and develop insights into maximising interconnected channels.
You will also identify new opportunities to improve our digital programs' efficiency through test-and-learn programs.
Furthermore, your responsibility will be to educate and upskill the marketing community, ensuring compliance and alignment with our standards while training them to be future-proof.
You will take the lead in handling all Mexican digital assets (websites, apps, social pages, and e-commerce), focusing on performance efficiency and boosting conversion from our digital platforms.
Additionally, you will work closely with the Global digital team to implement a sophisticated and smart marketing ecosystem locally and collaborate with Digital Technologists to bring speed and agility to our marketing through digital tools.
In conjunction with brand managers and media agencies, you will optimize media plans to amplify communications impact and implement digital programs under the brand managers' strategic framework.
You will also oversee the Media& digital agency relationships for Mexico while supporting procurement and the local marketing team in finding the best partners for the brands' needs.
Furthermore, you will be responsible for identifying emerging technology trends and building and maintaining relationships with media organizations across various channels, focusing on experimenting with new channels and partners to drive business results through digital.
Qualifications.
Whether you are currently in a client-side, agency, tech, or media role, we are looking for a passionate individual with sustained, confirmed experience in comprehensive media strategy, data, measurement, and conversion, as well as understanding brand and business strategy and translating it into actionable communications actions that drive business results.
You should have at least three years of experience, with a minimum of 1 year in Media and/or Digital and preferably 1-2 years in Brand/Product Management roles, as well as clear and confirmed standard methodologies in media developed at big CPG or similar industries.
Experience in leading digital transformation for top brands in the LAC markets is also desirable.
We seek a confident individual with excellent communication and relationship skills, key partner management leadership skills, the ability to operate successfully in a fast-moving environment, and a constant curiosity.
You should have demonstrated your ability to work within a cross-functional team and encourage and educate others.
Flexibility This is key to success in our business and many of our staff work flexibly in many different ways.
Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”.
This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.
Worker Type.
egular Primary Location.
exico City Additional Locations.
Job Posting Start Date.
Como líder global en bebidas alcohólicas, nuestras más de 200 marcas forman parte de las celebraciones diarias en más de 180 países.
Cuál es nuestra ambición? Queremos ser una de las empresas de productos de consumo con mejores resultados y más fiables y respectadas del mundo.
Desde que Arthur Guinness alquiló una fábrica de cervezas de Dublín durante años, hace unos 250 años, nos convertimos en una empresa definida por el carácter de las personas que trabajan aquí.
Alexander Walker necesitó una gran fortaleza de carácter para convencer a los capitanes de todos los barcos en el puerto de Glasgow para transportar barriles de Johnnie Walker hasta los cuatro confines del mundo.
Nada ha cambiado.
Estamos orgullosos de ser un equipo de más de personas talentosas.
Ellos hacen que nuestras marcas emblemáticas sean cada día más fuertes en todo el mundo y nosotros les ayudamos a llegar más lejos de lo que nunca imaginaron.
De hecho, les ayudamos a orientar el desarrollo de su carrera profesional ampliando sus funciones y ofreciéndoles fantásticas oportunidades de desarrollo Diageo es un lugar donde encontrarás una gran variedad de personalidades, experiencias y perspectivas, en cualquiera de nuestras sedes mundiales.
Esto genera un entorno de trabajo estimulante y gratificante, donde todas las personas pueden florecer.