MEDIA CONSUMER ENGAGEMENT OU LEAD BEVERAGES

Overview We Are PepsiCo Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents.
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Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.
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Responsibilities The Opportunity.
The Media Consumer engagement OU leads drives business unit to generate growth by transforming and modernizing the marketing practice through the adoption of technologies and processes for media and consumer engagement.
Designs, implements and directs the offline and online strategy of media, content and operations in a rapidly changing environment including social media, applications, virtual products, information management platforms for consumers, agencies and suppliers.
Keeps the organization's leadership group informed, collaborates and advises different functional areas of the company to develop new capabilities and maintain a high degree of execution.
With a transformational role, this role is responsible for the adoption of digital technologies across the spectrum of marketing to plan, activate and optimize marketing campaigns to maximize impact for brands, increase efficiency and efficacy and reduce activation cost.
This persona establishes the offline and digital strategy of the organizational unit and with the resources and commercial partners at its disposal, it is responsible for implementing it in all the communication activities of the brands.
The DM is accountable for the consumer experience across all their touchpoints across all media.
The DM ensures to promote the collection of First party Data, consumer loyalty strategies seeking to activate media strategies and personalized content.
Your Impact.
As Media Consumer Engagement OU Lead Beverages your scope would consist of Leads the strategic planning and execution of all media plans Supports brand teams in the Total Connection Planning process, ensuring their active participation in Briefing, content development and campaign approval process Ensures campaign tracking and optimization in real time with full visibility for Brand Managers.
Ensures that all media plans are being implemented with the best media mix to accelerate the business transformation of the company and maximize ROI Responsible for developing and implementing the mechanisms to safeguard the integrity of the company, its brands and its resources in the digital sphere.
The OU media lead is responsible for defining, implementing and ensuring the adoption of the business unit's media strategy across marketing groups, agencies and all other functional areas of the value chain responsible for delivering the results.
of marketing including Corporate Affairs, Legal, IT, Marketing Services, Sales, Operations and in global and regional Expertise Centers.
Delivery through collaboration with different internal areas and suppliers, advanced and highly specialized digital marketing services to brands in and digital including activities such as media buying, channel and content planning and strategy, interactive development, social media operation, digital analytics and content production.
Responsible for the consimer engagement exosystems sucha as.
- Digital content (video, text, animation, photography) - Interactive experiences (websites, applications, digital promotions, digital BTL) - Customer service in digital channels - Digital Analytics (media, social, competition benchmarking, consumer understanding, budget, creativity) - Buying and media planning Responsible for the position and agenda of the OU in terms of digital marketing, governance, technology, digital auditing and capacities in the areas of digital governance and technologies with the sector Collaborates in the strategic integration agenda of media and E commerce and provides Digital Center services to eCommerce channels.
Management of agencies and business partners Coordinate media and creative agencies to create meaningful connections with consumers and ensure excellence in execution Aligned with the regional and global strategy, leads the commercial relationship with industry experts establishing PepsiCo's digital position in the digital market before entities such as publishers (Facebook, Google, Twitter), content providers and intellectual property (TV Channels), industry chambers, agencies and media centers Media Capabilties Implements the global agenda and the Media Capabilties in the OU, making sure they are properly adopted as business as usual to take advantage of new trends and best practices in digital content and media.
Digital and First party Data Ensures that all communication projects take advantage of the collection of First, second and Thrid Pary Data, ensuring that they are actionable contacts and that they comply with all regulatory standards • Aligned with LAtam & Global strategy, this person leads the implementation of First Party Data initiatives, Loyalty and CRM programs together with brand teams Qualifications Who Are We Looking For? Experience - More than 10 years of experience defining, directing and ensuring the adoption of media strategies, electronic commerce, new technologies and loyalty programs in world-class companies.
- Experience in mass market industries.
(retail, consumption, financial services, telecommunications) - Cultural sensitivity and international experience to lead multicultural teams due to the high dependence on foreign suppliers and the adaptation of international projects of brands and global groups to the local market.
- Disruptive person to identify new trends, opportunities and threats in terms of consumer, technology, regulatory framework and competition.
- English 100% If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
Location.
Mexico City or Monterrey, Mexico; Bogotá or Medellín, Colombia.
What can you expect from us.
Opportunities to learn and develop every day through a wide range of programs.
Internal digital platforms that promote self-learning.
Development programs according to Leadership skills.
Specialized training according to the role.
Learning experiences with internal and external providers.
We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
Financial wellness programs that will help you reach your goals in all stages of life.
A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company.
We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We respect and value diversity as a work force and innovation for the organization.