MARKETING SR. SUPERVISOR

The Marketing Sr Supervisor provides leadership and supervisory responsibility for medium-sized operational/administrative team(s)) of clerical/support employees.
Good understanding of procedures and concepts within own technical/subject area and a basic knowledge of other areas in order to understand how they relate to own area.
Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family.
Improves process efficiencies in support of unit objectives.
Requires a basic conceptual/ practical grounding in policies as they apply to the business.
Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information.
Typically deals with variable issues with potentially broader business impact.
Influences decisions through advice, counsel, facilitating services to others or through joint accountability for volume, quality and timeliness of end results.
No direct responsibility for financial or resource planning.
Work generally affects own team as well as other closely related work teams.
Full supervisory responsibilities.
including duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.
Responsibilities.
Coordinate digital campaigns of the different users of social networks for the.
Coordinate communication and marketing campaigns, promotions and acquisition among others (Strategy, Administration, Media Plan and Results).
Coordinate the monitoring of the activities of the competition/of the social media market with the agencies and the Market Research team.
Coordination of the content and media plans for the social platforms, as well as its monitoring and optimization in real time, vs.
scope and frequency strategies.
Application of communication and social network posting manuals.
Weekly communication and posting calendar for each channel or medium.
Coordinate functional tasks assigned to internal and external teams.
Attention to the users and correct application of campaign briefs.
Ensure that different areas of the Bank have sufficient information and Frequently Asked Questions, such as support for communication and promotions campaigns.
Analyze the results and generate reports and improvement proposals for the campaigns.
Registration and control of videos in the YouTube channel.
Coordination of calendars, priorities of content and campaigns within the social platforms.
ppropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications.
2-5 years relevant experience Communication, Teamwork, Flexibility and Empathy, Work under pressure, Administration and Project Monitoring.
Knowledge / Level of specific knowledge of the position (normative, technological, administrative).
Digital Marketing, Media, Digital and Social Platforms, Advertising and Interactive Marketing, Promotions, Digital Media and Social Platforms, Interpretation and analysis of statistics Excellent digital marketing competence across search, display, paid media and measurement.
Education.
Bachelors/University degree or equivalent experienceThis job description provides a high-level review of the types of work performed.
Other job-related duties may be assigned as required.
e are seeking a dynamic and strategic Marketing Manager to lead and manage campaigns that drive digital adoption across our target audience.
This role is pivotal in increasing user engagement with digital tools, improving user experiences, and contributing to the organization’s digital transformation objectives.
Key Responsibilities.
• Campaign Strategy & Execution.
• Develop and execute marketing campaigns to promote the adoption of digital platforms and tools.
• Identify target audiences and craft messaging that resonates with their needs and behaviors.
• Collaborate with internal teams to align campaigns with business goals and product offerings.
• Performance Analysis.
• Monitor, analyze, and report on campaign performance metrics (e.
., adoption rates, user engagement, and retention).
• Use data-driven insights to optimize strategies and improve outcomes.
Cross-functional Collaboration:• Partner with product, customer support, and IT teams to ensure a seamless digital experience for users.
• Work with design and content teams to create compelling materials for email, social media, and off media.• Customer-Centric Approach.
• Understand customer pain points, motivations, and barriers to digital adoption.
• Design strategies to address these challenges through education, incentives, or awareness campaigns.
• Team Leadership.
• Collaborate with external agencies to deliver high-quality and timely campaign execution.
• Provide mentorship and support to team members as needed.
• Budget Management.
• Manage the marketing budget effectively, ensuring ROI on all initiatives.
• Track expenditures and adjust campaigns as necessary to maximize efficiency.
Qualifications.
• Strong understanding of digital platforms, customer journey mapping, and user engagement strategies.
• Proven ability to analyze performance data and drive actionable insights.
• Excellent project management skills and ability to prioritize multiple tasks.
• Strong communication skills and experience working in cross-functional teams.
• Proficiency in tools such as Google Analytics, CRM platforms, and marketing automation software.
------------------------------------------------------Job Family Group.
Marketing------------------------------------------------------Job Family.
arketing Generalist------------------------------------------------------Time Type.
ull time------------------------------------------------------Citi is an equal opportunity and affirmative action employer.
ualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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