MARKETING COMMUNICATIONS MANAGER

marketing communications manager description marketing communications manager our culture believes in powering your potential.
we provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.
we believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce.
that’s what #lifeatcummins is all about.
we are looking for a talented marketing communications manager to join our team specializing in marketing and communication for our cummins in san luis potosí, slp, méxico.
job description.
the marketing communications manager designs and implements marketing communications strategies that align with cummins business objectives.
this role drives integrated multi-channel marketing campaigns, analyzes performance data and contributes to cummins growth and success.
acts as a leader within the business, driving efficiency, professionalism and sophisticated marketing practices.
in this role, you will make an impact in the following ways.
play a key role in the creation and execution of integrated marketing communications plans and assets, working with stakeholders and subject matter experts.
oversee the planning, execution and optimization of multi-channel marketing campaigns, including digital channels, social media, email and traditional marketing.
develop and oversee the creation of engaging and relevant messaging and content that is aligned with brand identity and resonates with target audiences.
stay current on industry trends, competitor activities and customer preferences to inform marketing strategies and identify new opportunities.
collaborate with cross-functional teams, including sales, product development and creative, to ensure alignment and successful execution of marketing initiatives.
manage and lead a team of marketing professionals, providing guidance, mentoring and support to ensure individual and team success.
develop, lead and strengthen relationships with stakeholders, leaders and suppliers.
maintain and enhance cummins brand identity across all marketing materials and touch points.
plan and execute virtual and in-person events that create memorable experiences and deepen connections to the cummins brand.
monitor and analyze campaign performance metrics, providing feedback and recommendations for improvements, and reporting regularly on marketing kpis.
develop and manage budget, financial controls and risks, ensuring efficiency and compliance with established budget.
understand and champion digital marketing tools, trends and channels with stakeholders.
lead and manage digital marketing initiatives, developing and executing digital marketing strategies and overseeing the planning, execution and optimization of digital campaigns.
qualifications to be successful in this role you will need the following.
brand management.
create a competitive advantage through consistent brand recognition and perception.
digital media savvy.
leverage current and emerging digital media strategies.
attract top talent.
select top talent to meet current and future business needs.
business acumen.
apply business and market knowledge to achieve organizational goals.
marketing plan management.
develop recommendations on marketing elements based on the 4 ps (product, price, promotion and place).
language.
advanced conversational english.
5 years of experience in similar roles.
we are a company dedicated to promoting diversity in the workplace, we provide equal employment opportunities regardless of race, gender, disability, national origin, age, religion or sexual orientation skills strategic mindset.
brand management knowledge of digital media attracts the best talent entrepreneurial perspective cultivates innovation develop talent financial acumen global perspective resourcefulness strategic mindset data analysis articulation of the value proposition channel awareness marketing plan management education.
university degree or equivalent in marketing, administration, advertising, public relations or related areas.
job communications primary location mexico-san luis potosí-san luis potosí-mexico, san luis potosi, plant job type experienced - exempt / office recruitment job type exempt - experienced job posting jun am unposting date jul pm organization corporate role category hybrid - potential for partial remote relocation package ineligible req id.
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