MARKET INTELLIGENCE SR. SPECIALIST

General Description.
The Market Intelligence – Advertising Research Team is responsible for bringing customer knowledge into the organization by making proposals / recommendations based on customer insight, market / social trends, and brand aspiration.
To do this, we conduct several studies and analysis ranging from ethnographical, market segmentation, tracking surveys, concept studies, product clinics, among others.
We are looking for a Sr.
Planner or Planner to support Market Intelligence Advertising Research team in US.
To fulfill this role, the ideal candidate should possess customer research expertise, strong analytical capabilities, business acumen to propose relevant recommendations and ability to navigate among different functions and executives.
Knowledge of the Automotive segment is a plus.
Key Responsibilities.
Conduct a wide range of consumer studies (Qualitative and Quantitative) aligned with region and global strategy.
Propose and execute analysis that brings new insights to the business and internal clients.
Establish relationships with key stakeholders to understand their business needs and propose ways in which MI can support them.
Overseeing Brand Tracking efforts to ensure consistent performance insights.
Managing relations with external vendors to optimize service delivery.
Education/Certifications.
Bachelor’s degree ideally in Business Administration, Economics, Marketing or Engineering Previous Work Experience At least 5 years working in market research (client or agency side).
Excellent analytical skills both quantitative and qualitative (statistical expertise is a plus) Solid experience proving strategic/actionable insights/recommendations.
Robust communication skills and ability to navigate and work cross-functionally.
Restlessly curious, always asking questions and wanting to get to the bottom of things.
Other Knowledge, Skills, and Abilities Language.
English  (100% comfortable to speak, talk and present) Computer Skills.
Office, understanding of data processing.
Certifications.
Major completed Competencies.
Analytic thinking, results oriented, Communicates Effectively, Gives and Seeks Feedback, Values Unique Contributions, Promotes Teamwork, and Sets the Example By applying for the advertised position, candidates acknowledge that Nissan Mexicana and its subsidiaries reserve the right to conduct a public conduct search   due to the sensitive nature of the assets and information involved in the role.
This includes, but is not limited to, proprietary information, financial data, and other assets requiring safeguarding.
Nissan Mexicana and its subsidiaries assure confidentiality and compliance with all legal requirements regarding the use of such information.
By applying for this position, you are consenting to this check.
Nissan (NMEX, NRFS, NRFM y ANZEN) realiza contrataciones con base al cumplimiento del perfil de puesto en la vacante, sin distinción, ni discriminación por género, identidad y/o expresión de género, orientación sexual, raza, color, idioma, religión, opinión política o de cualquier otra índole, origen nacional o social, posición económica, nacimiento o cualquier   otra condición.
Nissan (NMEX, NRFS, NRFM and ANZEN) hires based on the fulfillment of the job profile in the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political or any other opinion, national or social origin, economic position, birth or any other condition.
Mexico City México