HEAD OF MARKETING AND PM, SOFTLINES

DESCRIPTION Amazon Mexico's Fashion (Softlines) Team is seeking a bright, enthusiastic, and analytically-minded Head of Marketing and PM.
As part of this exciting team, you will drive marketing strategies across key categories including Apparel, Shoes, Jewelry, Luggage, and Watches.
In this pivotal role, you will be responsible for customer acquisition, conversion rate optimization, and enhancing the customer experience through innovative programs and features.
Leveraging data and performance tracking, you will identify growth opportunities and implement new ideas to propel the business forward.
You will develop and lead a team of four Amazonians.
Key areas of focus for this role include.
Marketing - Lead and measure customer acquisition programs.
- Develop and execute merchandising activities to support promotional events and marketing campaigns.
- Measure and optimize traffic through Amazon's channels (e.
.
homepage, e-mail, push notifications).
- Design, lead and implement customer experience enhancement/improvement projects.
- Lead editorial content.
- Create and analyze performance metrics and drive business decisions about future direction.
- Partner with various technical and business teams to build supporting automation.
- Provide insights and future trends to Vendor Managers and Brand Specialists to drive marketing goals.
- Collaborate with Vendor Management team and Finance team to achieve KPIs such as sales and inventory optimization.
Project Management - Define the strategic roadmap and features to improve Customer Experience.
- Influence program roadmaps and technical teams and manage key stakeholders worldwide.
The ideal candidate will possess strong business judgment, experience in marketing, a track record of delivering results through cross-functional collaboration, and excellent analytical capabilities.
A day in the life The main focus of this role is to drive customer acquisition, traffic, and conversion rate for the Softlines business in Mexico, in order to enhance customer experience.
Key tasks include.
• Design Softlines strategy and initiatives to drive customer acquisition and optimize conversion rates.
This includes developing targeted marketing campaigns, optimizing product content, and testing new features to improve the customer journey.
• Manage traffic initiatives to attract potential customers to the Softlines categories.
You'll analyze data, identify opportunities, and collaborate with cross-functional partners to implement impactful programs.
• Track customer metrics, understand root causes, and address any issues or opportunities.
• Collaborate closely with Vendor Managers to define merchandising strategies and leverage your expertise to provide insights on industry trends.
• Manage the editorial content for the Softlines business.
• Support Softlines Product Management team by identifying and removing roadblocks, ensuring projects stay on track.
About the team Inclusive team culture At Amazon we embrace our differences and we are committed to furthering our culture of inclusion.
We host annual and ongoing learning experiences.
Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work Life Balance We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.
We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth Our team is dedicated to supporting new members.
We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship.
We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.
BASIC QUALIFICATIONS - 8+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches - Bachelor's degree or certificate of completion of studies required - At least 8+ years of professional background - Fluent in both, English and Spanish PREFERRED QUALIFICATIONS - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting