DIGITAL MARKETING SPECIALIST - MARKETING AUTOMATION - CHANNEL

Position.
igital Marketing Specialist - Marketing Automation - ChannelJob Description.
Fortune 133 company with employees worldwide, Arrow brings technology solutions to a breadth of markets, including telecommunications, information systems, transportation, medical, industrial, and consumer electronics.
Arrow provides specialized services and exper- tise across the entire product lifecycle.
Arrow does this by connecting customers to the right technology at the right place, time, and price.
Arrow provides extraordinary value to customers and suppliers - the best technology companies in the world - and connects them through the company's industry-leading services.
e're seeking a highly motivated individual to join our global team as a Digital Marketing Specialist in Marketing Automation.
As an automation specialist you will be responsible for creating, implementing, managing, and reporting on our global campaign programs.
You'll be a creative problem-solver with a demonstrable record of expertise in marketing automation driving results for all types of programs.
You'll use your analytical skills to identify opportunities for improvement and provide valuable insights and recommendations to refine marketing automation strategies.
hat You Will Be Doing.
esponsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
aintain Marketing Automation integration with CRM and rules and processes are adhered to for all campaigns.
nderstand and evaluate campaign metrics and distribute campaign performance to the project owners.
ork with the subject matter expert to manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Creating recommendations to improve campaigns and templates continuously.
lan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growthGain a basic level understanding in essential marketing operations initiatives between automation and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
rincipal AccountabilitiesResponsible for coordination & execution of marketing projects, including online and offline marketing tactics, with assistance from manager.
oordinate pre-defined programs, including online & offline marketing tactics, with supervision.
ork creative teams in taking projects from creative development stage to completion with supervision from manager.
ssist in creating project estimates and schedules with manager approval.
Assist in reviewing budgets and deadlines to help keep projects on schedule.
ssist in coordinating the lead generation, reporting and database process and report results back to manager and suppliers with manager approval, on all projects.
egin to establish and develop internal and supplier relationships, present pre-defined Arrow program presentations.
hat We Are Looking For.
ypically requires a 4 year degree and 2-4 years of related experience.
revious project management at either a marketing agency or within an internal shared service or demand center function.
xperience in marketing automation and best practices as well experience with effectively using traditional marketing tactics and channels for best outcomes.
ust have previously executed creative and demand creation assets of campaigns in automation software (Eloqua, Marketo, Umbraco).
ust have knowledge of marketing channels effectiveness & mix.
trong project management skills.
ork Arrangement.
ybrid.
3 days in office/2 days work from homeWhat's In It For You.
t Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job.
That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
days of Christmas bonus40% vacation premium12 vacation days plus 2 floating days, sick days and holidaysVision and Dental AssistanceLife InsuranceHealthcare Insurance10% Food/Pantry VouchersRestaurant Vouchers13% Savings FundAccess to Arrow's Employee Discount ProgramGrowth Opportunities, and more!Apply now!Annual Hiring Range/Hourly Rate:$ MXN MonthlyActual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.
The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
Location.
X-JAL-Tlaquepaque, Mexico (HPE Guad office)Time Type.
ull timeJob Category.
arketing and CommunicationsEEO Statement.
lease be sure to include all work history on your resume including.
temporary employment, work as a contractor, other subsidiaries, changes in entities legal name, etc.
rrow is an equal opportunity employer.
All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin.
(EEO policy Mexico)