CRM – RELATIONSHIP MARKETING SR MANAGER

Mission.
To be the natural reference for customer data, digital customer experience and CRM campaigns, in order to provide support to different projects in areas such as Marketing, After Sales and other business units which.
Proactive monitoring of customer data and CRM campaigns, in order to identify new customer opportunities and business risks.
Reports to.
Digital Deputy Director Number of direct reports.
5 Key Responsibilities.
To define and develop our customer data strategy, including the life cycle of the data, access, inputs, outputs, integrity, quality and structure.
Development of integration and maintenance of customer data.
To guarantee the performance of data and customer campaigns strategies in accordance with business KPIs Responsible for the customer experience process in digital and remote points of contact Implementation of data acquisition, modeling and reports Definition and implementation of the digital customer journey strategy Act as the main escalation point for solving problems related to our data domain, being able to prioritize the different evolution and development activities of the Master Data Standards Revise / approve the Master Data standards to ensure that any change of key elements in the Data standard is sufficiently understood and its impact is fully evaluated Management, planning and execution of a budget Lead the implementation of tools and platforms to support a World Class Customer experience and loyalty programs Establish standards for data management and define the Roadmap of business data models Implement and manage data models for new sources of information.
Qualifications & Certifications.
Bachelor’s degree in Technology, Information, Engineering or equivalent English Language Proficient in database management and data analytics Proficient in business analytics and business intelligence Adobe Campaign / Marketing Automation Campaigns platforms Salesforce, SICOP or other CRM platforms Process design and data modeling Previous Work Experience 7+ years of experience in customer oriented areas, including contact center, customer care, quality operation, service center, with technical and business skills Data management solutions architect Planning and complex project management experience.
Marketing campaign configuration and management.
Data gathering, analysis, reporting and quality management in corporate projects, leading negotiations with business and technical areas.
Business Intelligence and Data Warehouse operation Data policy definition and operation Contact center Other Knowledge, Skills and Abilities.
English 100% Occasional Travel Excellent communication, leadership, presentation, and interpersonal skills are required to interact with a wide variety of audiences Competencies.
Planning Leadership Negotiation Creative Proactive Dynamic Responsibility Goal oriented Result Driven Good Communication Skills Team player Result driven Internal work relations.
Marketing NRFM Sales Aftersales Finance Purchasing Fleet Solutions Call Center External work relations.
ANDANAC CRM and digital agencies Data consultant agencies Nissan (NMEX, NRFS, NRFM y ANZEN) realiza contrataciones con base al cumplimiento del perfil de puesto en la vacante, sin distinción, ni discriminación por género, identidad y/o expresión de género, orientación sexual, raza, color, idioma, religión, opinión política o de cualquier otra índole, origen nacional o social, posición económica, nacimiento o cualquier otra condición.
Nissan (NMEX, NRFS, NRFM and ANZEN) hires based on the fulfillment of the job profile in the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political or any other opinion, national or social origin, economic position, birth or any other condition.
México City Ciudad de México México