CMI COORDINATOR B&W

Function.
CMI – Consumer Market Insights  Reports to.
CMI B&W Manager  Scope.
B&W Mexico     Location.
Bosques  Terms & Conditions.
Full time position.
ABOUT UNILEVER     With 3.
billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world.
Work on brands that are loved and improve the lives of our consumers and the communities around us.
We are driven by our purpose.
to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance.
At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment.
We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE     Beauty & Wellbeing is a challenger business in the Beauty Industry, with a stratified strategy that aims to selectively win and lead market share and market development by specific portfolios by country – some local and some globally scaled – organic and selectively new introductions.
We recognize that our future and growth can only be spearheaded and led outside -in, bringing the future forward, authentically Consumer first all the way.
Our strategy aims to both drive higher performance and competitive market share in existing cores of portfolios, markets, channels and segments, as well as transform our business to reshape and lead the Beauty market to our advantage and right to win, with formidable set of consumer loved brands.
The CMI function’s overall mission is to inspire, provoke and drive transformational growth – in B&W we are not by way ‘consultants’ in showing the business where & how to win.
THE ROLE       We are seeking a  CMI (Consumer Market Insight) Professional  to act as a strategic partner in identifying insights that drive demand creation for our Beauty & Wellbeing categories and brands.
This key role will encompass the following areas.
Market and Category Analysis.
Analyze and understand market and category behavior through various information sources, including consumption data, macroeconomic data of the markets in which we operate.
Conduct studies to design growth strategies thru market or category development, portfolio maximization or rationalization, sales effectiveness.
Channel & D esirable Portfolio Innovation.
Transform our portfolio to accelerate growth.
Find trends and consumer insights that can lead to ideas for innovations and future business opportunities.
Conduct analyses through various data sources, including markets and social media, to effectively identify opportunities to grow our brands.
Monitor the performance of our innovations.
Perform quick diagnostics, identify alerts, and opportunities.
Executional Excellence.
Understand the behavior of buyers in our categories.
Analyze channels and factors influencing purchase decisions.
Apply shopping insi ght learnings to effectively create relevant and impactful POS executions.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE      Identify trends and growth opportunities, always through market & consumer data, that our brands and categories can take advantage of, through the development of innovations or communication campaigns.
Build and Track metrics that e nsure that we remain relevant, updated and attractive to consumers in the category and strengthen our bond and positioning with them.
B e the expert in research methodologies, in addition to consolidating learning between brands and channels, to share and to enrich the recommendations of upcoming campaigns or future new products.
Lead qualitative and quantitative analyses, which ensure that the voice of consumers is heard and the need and problem that each project solves.
In addition to understanding the impact they would have on the positioning of our brands.
Use different sources and tools, such as Social Listening, Se arches, analytics, etc; to gather, consolidate and build relevant insights.
Work with multidisciplinary teams.
internal (Unilever Marketing, Media and CMI LATAM, CSP) and external (Research, creative and media agencies) to ensure the delivery and integration of the learnings obtained with consumer studies, with clear and actionable recommendations    Know how to prioritize and b e able to manage several projects at once and be able to manage your schedule in an effective and efficient way.
WHAT YOU NEED TO SUCCEED     Curious, interested not only in "the internal" of organizations but mainly oriented towards the outside, in what happens to people, in the culture and in the society in which they are inserted.
High analytical capabilities, both through numerical and qualitative data.
That can "connect the dots" to reach in-depth diagnoses and devise innovative solutions from there.
Be action-oriented.
not only show the business WHERE to win, but HOW TO WIN (being able to translate insights into recommendations & actions).
You’re comfortable using a wide range of research and analytical tools and are familiar with both new and traditional data sources.
You have a desire to learn about other CMI approaches to deliver holistic insights.
Deeply understand and be up to date on research methodologies, data sources, Analytics tools, possibilities of using AI.
Ability to transform a business concern or triggering question into an end-to-end research project.
Have strong storytelling skills (aggregating and converting data into stories and insights) to present to Sales, MKT, Customers & Senior Management.
Be able to build your own agenda & work plan based on the needs of the business and manage different projects at once.
You’re able to lead your projects independently – ensuring you seek guidance where needed and bringing people with you.
YOU’RE NOT.
Afraid to fail fast and learn from the experience.
Of fixed mindset.
You are calm & confident in ambiguous contexts and willing to navigate change with flexibility and agility    Wedded to linear and fixed brand /people partnering.
You will flow to work where the growth is   Someone who works in silos.
You are a team player who is open-minded and collaborative.
A brief taker.
You will need to anticipate and define the agenda with your stakeholders – proactive not reactive.
Experiences & Qualifications     Have more than 3 years of experience as a market research analyst, Business intelligence or similar, with a focus on Innovation and Market Analysis   Know the methodologies and tools of continuous measurements, specifically Nielsen, Kantar, Euromonitor, and their respective systems for obtaining and analysing information.
Knowledge of research methodology and statistical concepts.
Ability to use Social Listening tools, Google Analytics, Mintel, Generative IA   Advanced level of English.
Ability to communicate in English (verbal and written)     Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.
At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.