ASSOCIATE, B2B EVENT MARKETING

We’re looking for more than just someone who can execute tasks—we want a proactive, solutions-oriented team member with the initiative to drive events forward for Trax’s business.
This role is for someone who is comfortable taking ownership, managing logistics, and leading key aspects of event planning, execution and follow-up.
The ideal candidate will thrive in a dynamic, fast-paced environment, and will bring their expertise in event marketing to the table, helping to shape the strategy and success of our B2B events.
About Trax  Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable.
Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.
Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale.
As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods.
Trax is a global company with hubs in the United States, Singapore and Israel, serving customers in more than 90 countries worldwide.
To learn more, visit  www.
raxretail.
om.
Responsibilities Event Planning and Coordination Support the planning and organization of B2B events such as trade shows, conferences, webinars, and corporate meetings, ensuring that each event runs smoothly from start to finish (e.
., pre-event marketing plan, registration, consistent communication, creation of executive summary, leading pre and post-event calls, ordering signage, ordering swag, reserving event space, etc.).
Coordinate with internal teams (sales, design, marketing, product) and external vendors to ensure all event logistics are efficiently communicated and deadlines are met.
Develop and manage each event’s timeline, agenda, executive summary, lead tracking spreadsheets, and task lists, ensuring all sales teams are aligned.
Understand and track the budget for each event, ensuring that all activities are executed within financial constraints while still achieving positive return on investment.
Marketing and Promotion Responsible for collaborating with the design team to create briefs for event marketing materials, including invitations, promotional emails, social media assets, one-pagers, handouts, event brochures, etc.
Oversee and execute pre-event and post-event marketing campaigns, with a specific focus on email campaigns.
Maintain open and effective communication with attending teams by sharing relevant updates, ensuring knowledge transfer, and updating event-related content across internal platforms and social media.
Remote On-site Support Be available to support the on-site team during live events, providing assistance with any last-minute needs and ensuring the team has the resources required for a smooth event.
Maintain constant communication with the on-site team through digital channels (Teams, iMessage, WhatsApp, email, etc.), ensuring any issues or adjustments are quickly addressed.
Help resolve challenges remotely, providing guidance and support to ensure the event runs as planned, even from a distance.
Post-Event Activities Assist in gathering and analyzing feedback from attendees and stakeholders to evaluate the success of the event and identify areas for improvement.
Support the creation of post-event reports and presentations that summarize key outcomes, insights, and areas of growth.
Manage follow-up communications and lead generation activities, ensuring proper tracking and uploading of MQLs and leads into Salesforce.
Ensure proper lead management by uploading and tracking leads in Salesforce and maintaining relevant spreadsheets.
Administrative Support Maintain and organize event documentation, ensuring MQLs, opportunities, and leads are properly tracked and stored in the correct SharePoint folders.
Handle vendor contracts, invoices, and budget tracking, ensuring all financial details are accurately recorded.
Track opportunities on Salesforce weekly to ensure ROI is up to date.
Provide general administrative support to ensure the successful execution of events.
Minimum Requirements Approximately 3-5 years of experience in a same/similar position Demonstrate strong organizational skills and meticulous attention to detail to ensure seamless event planning and execution.
Possess excellent written and verbal communication skills for collaborating with internal teams, vendors, and event attendees.
Ability to manage multiple tasks and projects simultaneously, meeting deadlines in a fast-paced environment.
Work collaboratively with cross-functional teams and be flexible in assisting with various event tasks to ensure success.
Effectively lead event planning activities, ensuring logistics, timelines, and task lists are managed efficiently and executed on time.
Take the lead on event marketing efforts, including creating promotional materials and coordinating email campaigns and internal communications.
A dependable team member who consistently contributes to the successful execution of B2B events, delivering results aligned with business objectives.
Fluent English (both verbal & written)   Trax is committed to a diverse, inclusive, and equitable workplace where all team members, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability, feels valued and respected.
We are committed to a nondiscriminatory approach and maintaining an inclusive environment with equitable treatment for all.